Everyday Miracles Limited t/a Vivacare
Last updated: 12 February 2026
1. Who We Are
This website is operated by Everyday Miracles Limited, trading as Vivacare.
Company details:
- Legal name: Everyday Miracles Limited
- Trading name: Vivacare
- Registered office: 124 City Road, London, EC1V 2NX
- Company number: 06435206
- Registered in: England and Wales
- Contact email: hello@myvivacare.co.uk
For the purposes of the UK GDPR and the Data Protection Act 2018, we are the data controller for the personal data described in this policy.
2. What This Policy Covers
This policy explains how we collect, use, store and protect personal data when:
- You visit our website
- You submit a demo request or contact form
- You receive communications from us
- You use the Vivacare platform as a logged-in user
- Cookies operate on our site
- We process platform data under contracts with care providers
3. Data We Collect
3.1 Website Visitors
When you use our public website, we may collect:
Information you provide
- Name
- Email address
- Phone number
- Care home or group name
- Role / job title
- Content of your enquiry or demo request
Technical information
- IP address
- Device and browser information
- Basic server logs (for security and performance)
Important:
We do not use Google Analytics, Microsoft Clarity, or other tracking tools on the public website.
No non-essential cookies or analytics cookies are used on the public site.
3.2 Logged-In Vivacare Platform Users
If you use the Vivacare platform as a staff member or relative, we may process:
- Profile information
- Platform usage data
- Activity logs
- Photos, videos and media uploaded to the platform
- Content added to feeds, newsletters, stories or planners
- Resident-related information entered by authorised care staff
- Communications within the platform
For this data, we act as a data processor on behalf of the care provider, who is the primary data controller.
4. How We Use Your Data
Website Visitors
We use personal data to:
- Respond to enquiries and demo requests
- Communicate with you about our services
- Maintain website security
- Keep internal records
- Send marketing emails if you opt in
Platform Users
We use platform data to:
- Provide and operate the Vivacare platform
- Enable features such as feeds, newsletters, stories, menus and planners
- Support care providers
- Improve and secure the platform
- Analyse usage patterns (within the platform only)
Analytics within the platform are not used for marketing or advertising.
5. Legal Bases for Processing
We process personal data under the following UK GDPR bases:
- Performance of a contract — for logged-in platform users
- Legitimate interests — for responding to enquiries, improving the platform, and maintaining security
- Consent — for optional marketing communications
- Legal obligation — where required to comply with law
6. Who We Share Data With
We only share personal data with trusted providers who help us run our website and platform. These may include:
- Mailchimp and Mailersend – communications
- HubSpot – CRM and sales pipeline
- Hosting and infrastructure providers
- Google Analytics & Microsoft Clarity (platform only) – not used on the public website
These processors operate under UK GDPR-compliant agreements.
We do not sell personal data.
7. International Data Transfers
Some providers may store or process data outside the UK.
Where this occurs, we rely on:
- UK adequacy regulations, or
- Standard Contractual Clauses (SCCs)
to keep data protected.
8. Data Retention
Website Visitors
We retain enquiry and demo request data indefinitely, unless:
- You ask us to delete it
- We no longer need it
- We are required to delete it by law
Because we do not use analytics cookies or tracking tools on the public website, no analytics data is retained for website visitors.
Platform Users
For logged-in users of Vivacare, we retain:
- Usage data
- Activity logs
- Uploaded content
- Communications
- Resident information (via care providers)
We retain this data for as long as necessary to provide the service, and may retain it indefinitely unless:
- The care provider (data controller) asks us to delete it
- Deletion is required by law
- It is no longer needed for operational or legal purposes
Analytics within the platform are retained in accordance with our internal policies and contractual agreements with care providers.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction
- Request erasure
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent
- Complain to the ICO
Complaints:
Information Commissioner’s Office
https://ico.org.uk
0303 123 1113
10. Cookies
10.1 Cookies on the Public Website
We only use essential cookies required for the website to function.
We do not use analytics, tracking or advertising cookies on the public site.
10.2 Managing Cookies
You can control or delete cookies through your browser settings.
Disabling essential cookies may affect core website functionality.
For more information about cookies and how to manage them, visit: www.allaboutcookies.org
10.3 Cookies in the Vivacare Platform
Inside the logged-in platform, we may use analytics and performance tools to improve service functionality.
These operate under contracts with care providers and are not used for marketing or tracking general website visitors.
11. Security
We use appropriate technical and organisational measures to protect data, including:
- Encryption
- Access controls
- Staff training
- Secure hosting
- Regular audits
No method of transmission is completely secure, but we work continuously to enhance our security.
12. Changes to This Policy
We may update this policy from time to time.
Updates will be posted on this page with a revised “Last Updated” date.
13. Contact Us
For any privacy-related questions or requests:
Email: hello@myvivacare.co.uk
Company: Everyday Miracles Limited t/a Vivacare
Address: 124 City Road, London, EC1V 2NX