Everyday Miracles Limited t/a Vivacare
Last updated: 26 October 2026
1. Who We Are
This website is operated by Everyday Miracles Limited, trading as Vivacare.
Company details:
Legal name: Everyday Miracles Limited
Trading name: Vivacare
Registered office: 124 City Road, London, EC1V 2NX
Company number: 06435206
Registered in: England and Wales
Contact email: hello@myvivacare.co.uk
For the purposes of the UK GDPR and the Data Protection Act 2018, we are the data controller for the personal data described in this policy, except where stated otherwise in section 3.2 below.
2. What This Policy Covers
This policy explains how we collect, use, store and protect personal data when:
- You visit our website
- You submit a demo request or contact form
- You receive communications from us
- You use the Vivacare platform as a logged-in user
- Cookies operate on our site
- We process platform data under contracts with care providers
3. Data We Collect
3.1 Website Visitors
When you use our public website, we may collect:
Information you provide
- Name
- Email address
- Phone number
- Care home or group name
- Role / job title
- Content of your enquiry or demo request
Technical information
- IP address
- Device and browser information
- Basic server logs (for security and performance)
Important: We do not use Google Analytics, Microsoft Clarity, or other tracking tools on the public website. No non-essential cookies or analytics cookies are used on the public site.
3.2 Logged-In Vivacare Platform Users
If you use the Vivacare platform as a staff member or relative, we may process:
- Profile information
- Platform usage data
- Activity logs
- Photos, videos and media uploaded to the platform
- Content added to feeds, newsletters, stories or planners
- Resident-related information entered by authorised care staff
- Communications within the platform
For this data, we act as a data processor on behalf of the care provider, who is the primary data controller. Our processing of this data is governed by the Data Processing Terms in our Vivacare Subscription Agreement with the relevant care provider.
4. How We Use Your Data
Website Visitors
We use personal data to:
- Respond to enquiries and demo requests
- Communicate with you about our services
- Maintain website security
- Keep internal records
- Send marketing emails if you opt in
Platform Users
We use platform data to:
- Provide and operate the Vivacare platform
- Enable features such as feeds, newsletters, stories, menus and planners
- Support care providers
- Improve and secure the platform
- Analyse usage patterns (within the platform only)
Analytics within the platform are not used for marketing or advertising.
5. Legal Bases for Processing
We process personal data under the following UK GDPR bases:
- Performance of a contract: for logged-in platform users
- Legitimate interests: for responding to enquiries, improving the platform, and maintaining security
- Consent: for optional marketing communications
- Legal obligation: where required to comply with law
6. Who We Share Data With
We only share personal data with trusted providers who help us run our website and platform. These may include:
- Database and authentication infrastructure providers
- Application hosting and deployment providers
- Content delivery and integration middleware providers
- Email and communications providers
- CRM and customer service providers (contact details, namely name and email, of staff, relatives/authorised users, and trial prospects, where applicable)
- Push notification delivery providers (for users who choose to enable push notifications on the Platform)
- Analytics providers (within the logged-in platform only)
A full, up-to-date list of our specific sub-processors is available to our care provider customers under the Data Processing Terms of their Vivacare Subscription Agreement.
Where your organisation uses certain optional integrations (for example, with your own separately-contracted care management or wellbeing software), your organisation directs the sharing of relevant data between your own systems as part of enabling that integration. We are not a party to your organisation’s agreements with those providers. We may relay that data through our own infrastructure and integration middleware providers, solely to enable the integration.
These processors operate under UK GDPR-compliant agreements.
We do not sell personal data.
7. International Data Transfers
The core platform data, including resident-related information, photos and activity records, is stored in UK-hosted database infrastructure (London region), and our application’s server-side processing is also configured to run in the London region. Some supporting services we use, such as email delivery, customer relationship management (which holds contact details such as names and email addresses), push notification delivery, analytics (within the logged-in platform only), content delivery and integration middleware, may involve processing outside the United Kingdom, including in the United States. Where this occurs, we rely on:
- UK adequacy regulations;
- Standard Contractual Clauses (SCCs); or
- The UK Extension to the EU-US Data Privacy Framework, including the relevant provider’s certification under this framework, or any equivalent successor mechanism
to keep data protected. We monitor the validity of the applicable transfer mechanism and will implement alternative safeguards where required by law.
8. Data Retention
Website Visitors
We retain enquiry and demo request data for up to 2 years from the date of your enquiry, unless:
- You ask us to delete it
- We no longer need it
- We are required to delete it by law
Because we do not use analytics cookies or tracking tools on the public website, no analytics data is retained for website visitors.
Platform Users
For logged-in users of Vivacare, we retain:
- Usage data
- Activity logs
- Uploaded content
- Communications
- Resident information (via care providers)
for as long as the relevant care provider’s subscription is active, in order to provide the service. Upon termination or expiry of a care provider’s subscription, this data is available for export for 30 days, after which it is securely deleted from our systems and those of our sub-processors, unless we are legally required to retain it for a longer period.
Analytics within the platform are retained in accordance with our internal policies and contractual agreements with care providers.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction
- Request erasure
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent
- Complain to the ICO
Complaints:
Information Commissioner’s Office: https://ico.org.uk
0303 123 1113
10. Cookies
10.1 Cookies on the Public Website
We only use essential cookies required for the website to function. We do not use analytics, tracking or advertising cookies on the public site.
10.2 Managing Cookies
You can control or delete cookies through your browser settings. Disabling essential cookies may affect core website functionality.
For more information about cookies and how to manage them, visit: www.allaboutcookies.org
10.3 Cookies in the Vivacare Platform
Inside the logged-in platform, we use Google Analytics to understand how the platform is used and to improve it. It is not used for marketing or advertising, and it is not used on our public website.
Some activity or wellbeing content within the Platform may include embedded media (such as videos or audio streams) hosted by third-party providers. When this embedded content loads, the relevant third-party provider may receive technical information such as your IP address, in accordance with their own privacy practices. We encourage you to review the privacy policies of these providers if you have concerns.
11. Security
We use appropriate technical and organisational measures to protect data, including:
- Encryption
- Access controls
- Staff training
- Secure hosting
- Regular audits
No method of transmission is completely secure, but we work continuously to enhance our security.
12. Changes to This Policy
We may update this policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
13. Contact Us
For any privacy-related questions or requests:
Email: hello@myvivacare.co.uk
Company: Everyday Miracles Limited t/a Vivacare
Address: 124 City Road, London, EC1V 2NX